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Building and Backing AI-Native Companies

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228 is an AI product studio and investment firm.

Services

For firms, funds and frontier labs.

For Companies

AI Transformation Partner for Your Firm

We build custom AI systems for your team to use, then turn them into products you sell to your clients.

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Context
Build the company brain your AI learns from, reasons over and answers with.
Internal Operations
Custom software built around the work you already do, so your team moves faster and takes on more without adding headcount.
New Client Offerings
Turn your tools into products clients pay for. Open new revenue and offer capabilities competitors can't match.

How It Works For Companies

  1. Map the firm

    We learn how your team works, organize what your firm knows and find where AI pays off.

  2. Build into the work

    We ship tools inside the systems your team already uses, then refine them with the people using them.

  3. Bring it to market

    We package what works into services your clients pay for.

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For PE & Rollups

AI Platform Partner for Your Fund

Run an AI rollup strategy turnkey, without building an AI team of your own. We work inside your portfolio companies, from first diligence to every company you add.

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Existing Portfolio Companies
Cut drag across your book and recover margin you'd written off.
New Bets
We do the work behind your best-case model for an AI refounding.
No Fund Commitment
Engage us for implementation alone. No LP or fund commitment required.

How It Works For PE & Rollups

  1. Pressure-test the thesis

    We audit workflows, systems and data to separate real AI upside from upside that won't survive implementation.

  2. Refound the operation

    We work alongside management to rebuild core processes and ship AI into production.

  3. Scale across the book

    What works in one company becomes shared tools and playbooks for the next.

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For AI Labs

Field Partner for Your Lab

Our product engineers do the messy human work your models are learning to do, and we turn it into signal you can use.

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Real Work, Not Simulations
Synthetic tasks and hourly experts approximate the work. We do it, inside real businesses.
Signal at the Frontier
We see where AI breaks, where it compounds and what people need built around it.
No Conflicts
We aren't tied to any model provider, so our view is independent.

How It Works For AI Labs

  1. Scope the question

    We define the capabilities, workflows or failure modes you want to understand.

  2. Do the work

    We put models to work on real business problems, with the context, tools and judgment the job requires.

  3. Deliver the signal

    You get de-identified failure patterns, workflow findings and product requirements drawn from real work.

Labs work is separate from client work. Client data stays confidential. We never sell it, and we use it only to do the work our clients hire us for.

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Investments

Checks with unfair edges.

We back disruptive ideas and durable businesses from inception to scale, then help them grow with our AI-native operating platform and deep channel partnerships.

Who We Back

Startups

Teams with contrarian insight, exceptional taste and a bias to ship, in markets where speed, craft and distribution decide who wins.

GPs & Funds

Managers who see AI reshaping their asset class. We invest as an LP, and our capital comes with the implementation to make your portfolio AI-native.

What We Bring

Technical Advantage

Product, engineering and infrastructure support from builders who have shipped at scale.

Access & Distribution

Customer introductions, channel partnerships, talent and follow-on capital through the 228 network.

Operating Repository

Tools, skills and playbooks earned over years of building and scaling companies.

SAFER Simple Agreement for Future Equity Return. A founder-friendly financing structure 228 is developing. safer.vc (opens in a new tab)
Pitch Us

228 Labs

A space to explore and build what should exist.

Our own studio for ideas, products and research, shaped by what we see building AI across industries.

Products
Internal tools and studio-built products, released widely once early users can't live without them.
Research
Open explorations at the edge of the frontier, from new models and agents to new ways of working, shared as we learn.

About 228

We believe builders who do the work and own the outcome will close the gap between what frontier AI can do and what businesses actually use it for.

Our client work shows us where the hardest operational bottlenecks are.

Our studio builds the software and infrastructure to solve them.

Our fund backs the founders and managers rebuilding industries around those shifts.

Headquarters
We are headquartered in New York City and serve partners globally.
Careers
We review career inquiries on an ongoing basis across disciplines and geographies for both in-person and remote roles (email contact@228.co).
Contact
contact@228.co (email)

The next version of your business starts here.

Firms, funds and frontier labs work with 228 to build what AI makes possible.

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